APPROACH
We used Sancus to
- Cleanse and standardize customer data across 300k customer accounts using proprietary machine learning algorithms
- Used 3rd party sources to enrich & validate customer data
- Provided centralized customer data management with endpoints to database and BI systems
- Enabled data monitoring for ongoing data & exception management
- Provided a reinforcement feedback loop for business users to pass feedback (if required) and override machine learning algorithm results
KEY BENEFITS
Key Benefits:
- Integration of data across systems (ERP, CRM, 3rd party, etc.) enabled sales leadership and executives to monitor, predict and drive growth strategies
- The solution ensured customer duplication was handled within and across systems through the creation of ‘golden records’
- Sancus’s AI augmented solution gave our client better visibility into their customer data thus improving the overall customer relationship
RESULTS
- The client saw a $4 M increase in annual sales impact through cross-sell/ up-sell opportunities driven by a better understanding of customer base & hierarchies